Tableau will trade on the New York Stock Exchange under the ticker symbol DATA.
Marketo is selling 5.75 million shares to the public in its IPO, and early investors are adding more than 300,000 shares to that total. One early investor, Battery Ventures, is going the other way, buying 500,000 shares at the IPO price in a private placement taking place alongside the public offering. The price is the top of Marketo's initial proposed range for the shares, $11 to $13.
Sam Hamadeh, founder and CEO of analysis firm PrivCo, expects both companies' offerings to be well received by Wall Street, following success from similar enterprise software companies such as Pleasanton based Workday and Palo Alto Networks. Both software Nike Flyknit Racer Mens 9.5
with shares expected to debut on the public markets Friday morning.
Hamadeh's company, which analyzes financial data of private companies, predicted Tableau would be the best performing IPO of 2013 before the company filed to go public.
on the Nasdaq OMX exchange under the ticker symbol MKTO, Nike Racer Flyknit All Black
firms are "riding the wave of enterprise cloud software companies that have gone public in the past year with strong receptions from IPO investors, followed by strong after market performance as well," Hamadeh wrote in a Wednesday email.
San Mateo software firm Marketo charges
SAN MATEO Enterprise cloud software company Marketo will bring in nearly $85 million in an initial Nike Flyknit Air Max Volt Green public offering of its stock, announcing Thursday evening that it is charging $13 a share for a piece of the company. Fellow market newcomer Tableau went bigger, commanding a valuation of $2 billion to Marketo's $550 million.
Marketo shares will be listed Nike Flyknit Racer Purple Blue
Marketo offers software aimed at marketing companies and departments, allowing them to reach customers and gauge the performance of campaigns. Phil Fernandez, a Silicon Valley software veteran, co founded the San Mateo company in 2007 and remains president and CEO.
Marketo won't be the only software company expected to debut Friday on Wall Street: Tableau Software will join it in a much bigger offering. The Seattle company, which offers data analysis software born at Stanford, priced its offering at $31 a share for a total take of $254.2 million and valuation of slightly more than $2 billion.
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